I worked with my team at Brightfind to craft a bold redesign of the American Animal Hospital Association (AAHA) website. AAAHA is the only organization to accredit companion animal veterinary hospitals, and today more than 4,500 practice teams (12%–15% of veterinary practices in the United States and Canada) are AAHA accredited or preaccredited.
I led the AAHA team through a design discovery session, then created Stylescapes to define the design direction. I worked with the UX team to create wireframes, eventually applying the design direction to create prototypes.
- Role: Creative Direction, UI Design, UX
- Client: American Animal Hospital Association
- Tools + Processes: Stylescapes, Sketch, Pattern Library