A slower pace, more meaningful connections, and a quieter, simpler life: Rural Co. is a brand that takes inspiration from small town living to make things that are both simple and significant.
The logo needed to convey the feeling of small town life, while also clearly communicating what Rural Co. values as a brand. The weather vane icon connotes rural living and clear direction, a concept that is reinforced by the use of Americana imagery and an aspirational color palette.
- Role: Brand Identity
- Client: Rural Co.
- Tools + Processes: Stylescapes, Figma, Adobe Illustrator