The Society of Hospital Medicine (SHM) is a professional society for hospitalists, providing education, professional development, and advocacy for frontline workers in the medical profession.
I worked with the UX team to facilitate stakeholder interviews, and led SHM through a design discovery session. I then collaborated with my team to produce wireframes and competing design directions, iterating and refining the design through the creation of interactive prototypes.
The final design took many visual cues from magazine layouts, using unconventional grid structures, vertical text treatments, and generous white space to create a distinct look and feel for SHM.
- Role: Creative Direction, UI Design, UX
- Client: Society of Hospital Medicine
- Tools + Processes: Stylescapes, Sketch, Pattern Library