This Brand is on Fire

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Project Details

Squarefire is a marketing startup, providing extensive knowledge about tactics and channels, both online and offline, as options for solving unique marketing challenges for small businesses.

I led the Squarefire team through a design discovery session to develop a clear understanding of their audience and their market. I then iterated through a number of hand-drawn flame icons, to try to capture the right feel for the brand: quirky and energetic, yet purposeful.

The final color palette leans heavily into cool hues, minimalizing the use of warm colors traditionally associated with fire.

  • Role: Brand Identity
  • Client: Squarefire
  • Tools + Processes: Adobe Illustrator, Figma

Website In Progress