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Project Details

The Bethesda Group (TBG) provides evidence-based, mindfulness-based therapeutic and testing services for clients in Maryland, DC, and Virginia.

TBG needed a logo that spoke to the mindfulness aspect of the practice, while also conveying an active, involved approach to therapy.

I used organic, interconnected spiral shapes to reflect the qualities that TBG was looking for, resulting in a logo that feels thoroughly modern, with a distinctly human touch.

  • Role: Brand Identity
  • Client: The Bethesda Group
  • Tools + Processes: Adobe Illustrator, Affinity Designer

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