The Bethesda Group (TBG) provides evidence-based, mindfulness-based therapeutic and testing services for clients in Maryland, DC, and Virginia.
TBG needed a logo that spoke to the mindfulness aspect of the practice, while also conveying an active, involved approach to therapy.
I used organic, interconnected spiral shapes to reflect the qualities that TBG was looking for, resulting in a logo that feels thoroughly modern, with a distinctly human touch.
- Role: Brand Identity
- Client: The Bethesda Group
- Tools + Processes: Adobe Illustrator, Affinity Designer