The VMware User Group (VMUG) is a global organization for VMWare users, providing knowledge sharing, training, collaboration, and events for their members.
vibrancy of the VMUG community. The site uses diagonal lines and a recurring motif of overlapping, organic shapes — referred to internally as the “VMUG Vibe” — as a visual shorthand for the personality of the organization.
The final design uses a palette of approachable blues and greens, authentic imagery, and generous white space to create a fun, energetic, aspirational feel for the VMUG website.
- Role: Creative Direction, UI Design, UX
- Client: VMWare User Group
- Tools + Processes: Stylescapes, Figma, Pattern Library