Selected Case Studies
Here are a few examples of work that I've done for select clients.
View Additional Work
More case studies coming soon. Until then, you can view additional examples of my work on Dribbble.
Great interactive experiences are the culmination of purposeful craft and focused creativity.
How do you transcend the ordinary? I believe that every design element and each interaction should be meticulously considered, adhering to the principles of human-centered design in order to deliver experiences that are not only intuitive but inspiring. I've spent a career obsessing over ways to craft experiences that evoke emotion, forging lasting connections between brand and audience.
As VP of Creative at Phase2, I lead an incredible team of Design Engineers and Content Strategists that fully believe in creative that pushes boundaries, setting new standards of innovation and excellence in the landscape of healthcare design.
I envision a future where creativity and compassion converge seamlessly. By intertwining technology, creativity and empathy, I believe we can chart a course toward a healthcare landscape where every creative spark, every touch, and every interaction resonates with the warmth of human connection. Through a constantly evoloving creative approach, we can illuminate the path to a healthier, more compassionate world, one beautifully-crafted experience at a time.
Writing
Sharing thoughts on the intersection of creativity, technology and culture.
"Make it simple, but significant."
Okay, so that's a quote from Don Draper ("Mad Men"), but it nicely sums up my approach to design.
Define
The most important part of any project: understand the problem, learn the audience, and begin forming a design solution.
Design
With a clear understanding of what's needed (and who needs it), creatively determine how to achieve the design objective.
Refine
Once a design direction is established, "design all the way to the end"; continue to iterate and refine the design until it meets the objective, and feels right.
Build
Create an organized, detailed design system, and for interactive projects, build using modern, performant methods.